Video marketing has proven to be an extremely useful tool to help boost website traffic. In fact, it’s been proven through research, that provided they have been properly optimized, videos can increase the chances of your website appearing on the first page of Google results, by as much as 50%. 

Here’s why video marketing can drive more traffic to your local website…

Improves Search Engine Rankings

Search engines look for numerous things when determining where to rank each website. It turns out, videos can make a massive difference to where your company ranks. Provided you’ve utilized local SEO terms in your video’s title and description, you’ll be more likely to show up on the first page of Google.

Giving Consumers What They Want

The fact that videos are what consumers want these days is definitely something you should be paying attention to. Publishing high-quality, relevant and useful videos will generate a lot more attention than publishing lots of informative articles for example. By giving consumers what they want, you’ll find your website traffic increases dramatically.

Delivering Better Connections

Videos really help you to connect with your audience. It is this connection which drives more traffic to your site. It takes a lot to really impress potential customers these days; especially due to how much competition you face online. 

The right videos can help you to connect with your viewers, helping to in turn build up trust and brand loyalty. Videos connect far more deeply and effectively than written content, so it makes sense to take advantage of this by releasing regular, useful, engaging videos. 

Producing awesome locally optimized videos will ultimately help you to attract a lot more traffic to your local website.

3 Ways Online Videos Can Boost Your Bottom Line

You probably already know that videos can prove to be one of the most effective marketing tools you can use today.

However, you may not be aware of the power they can have on your bottom line...

They encourage visitors to stay on your site for longer

One of the largest challenges local businesses face, is getting their visitors to stay on their website long enough to make a purchase. If you’ve noticed your bounce rate is pretty high, videos could be the solution. 

Research has shown that adding videos to a website, encourages visitors to stay on it for approximately two minutes longer than they otherwise would. The longer a visitor stays on your site, the more likely they are to buy from you.

They put you ahead of the competition

While national and large businesses may be using video, many local businesses fail to incorporate video into their marketing strategy. Therefore, it’s highly likely your local competitors aren’t using video to market themselves. So, if you do, you’re going to stand out and attract customers who would have otherwise gone with your competitors.

They build up trust

The right videos can really help to build up trust, boosting your conversion rates. You just need to make sure you’re churning out helpful, relevant and beneficial video content. If you can solve a problem for the viewer and build yourself up as an industry leader, it’s going to dramatically increase your bottom line.

No matter what you’re promoting, you can explain it better with a video.