But it is evolving, and how consumers interact with brands is changing. Having a Social Media Strategy is definitely an important part of your overall marketing strategy. Be heard, be seen, and be engaging … give people a reason to talk about your brand!
In 2012, 81% of North Americans conducted research online before buying a product; much of this research was conducted through social media platforms.
The learning curve for social media can be steep, and creating and maintaining a presence on even one platform can be more time-consuming than some businesses realize.
Of all the questions we receive about social media, the biggest by far is:
Is Social Media Relevant To My Business? Absolutely!
Whether you are a business-to-business (B2B) or business-to-customer (B2C) company, having a Social Media Strategy in place can help you generate more leads and grow your business.
Social media platforms are a great way to increase your reach by promoting your content within your networks. The content you share may be shared by others, exponentially increasing the amount of times your content is seen by readers and indexed by search engines.
Social media is about more than self-promotion, however. By monitoring your prospects’ interactions on websites like Twitter, Facebook, and LinkedIn, you have an opportunity to provide value and positive branding experiences by answering questions and joining ongoing conversations.
Social Media Strategy
A crucial aspect of a successful Social Media Strategy is knowing where to find your prospects. There are dozens of social media platforms — far too many to maintain an equal presence on each.
Arrivait Marketing can help you discover which platforms your prospects frequent, and can assist you in creating profiles and pages. We will also give you the tools and resources you need to effectively manage your social media presence.
6 keys to stand out social media
Pay Attention – Listen to what your customers are saying
Interaction – Apply what you learn from paying attention to create meaningful and remarkable interactions
Presence – Develop your brand persona
Content – Content should be focused on the needs of your prospects and customers, not focused on you, your company or your product
Management – Define your process and implement policies and procedures
Measure – Understand your Key Performance Indicators
We provide Social Media Marketing for small business professionals, as well as custom plans for health care providers, service professionals, and contractors.