How to Build a 5-Star Reputation and
Market That Reputation to Get More Customers
How do you stack up against the competition? Whether you are a dentist, lawyer, or locksmith, online reviews have a major impact on your bottom line:
- 72% Of Buyers Trust Reviews As Much As Personal Recommendations
- 57% won’t do business with a property that has bad reviews
- 49% won’t do business with a property that has no reviews
- 70% Of Consumers Trust A Business With A Minimum Of 6 – 10 Reviews
- An improvement of 1/2 star online increases business an average of 19%
Click Play to See How Your Reputation is at Stake!
Now, let me ask you a question, would YOU spend your hard-earned money on a business that has bad ratings and reviews? You’ve got to be honest here. Suppose there are two roofers that are identical. One has 10 good reviews. Another one has three good reviews and 1 bad review, which one are you going to choose? Obviously, most people say the one that has 10 good reviews.
Reputation Marketing, NOT Management
At Arrivait Marketing, we specialize in reputation marketing—NOT reputation management. This is because reputation management takes a defensive posture of looking for and responding to what’s already been said online with the hope of getting the reviewer to change or remove their comments, or at least defend your position in the matter. But the online public square is NOT where that conversation should be taking place.
Management Doesn’t Make You Money, Marketing Does!
With our industry-leading, reputation marketing program, you now have a proactive, forward-thinking approach to building a stellar, 5-Star Reputation by gathering and promoting excellent reviews about your business, while getting ahead of negative comments before they’re posted online. Our program allows you to deal with an unhappy customer, and provides the opportunity to rectify their complaint, and change their opinion—before it ever goes public!
Potential customers are undoubtedly finding every bit of dirt on you, thanks to the internet. If you are not taking proactive steps to protect and promote your reputation, the content created by other people is going to define what customers think of you!
Why Does It Matter?
For a business to stay in business, a good reputation is as important as electricity for the lights. It’s not just a “nice-to-have”, it’s a necessity, and as the internet becomes increasingly influential in all of our lives, it becomes even more crucial to present a solid reputation.
As shown above, a business can lose up to up 57% of its potential customers because of negative reviews, and it doesn’t take many to send them straight to the competition.
So, if your business doesn’t have stellar reviews, or if it doesn’t have any reviews at all, now’s the time to start building a 5-Star Reputation that will put you head and shoulders above your competition.
Who’s Talking About You?
There are all sorts of people who may be discussing your business online. You may be facing positive or negative feedback from individuals such as:
- Current customers
- Prospective clients
- Employees (disgruntled or otherwise)
Since personal recommendations and online reviews have become so influential to customers, consider setting up an effective reputation marketing system that will help you capture reviews in-house, so you can handle unhappy guests before they air their dirty laundry on the Internet!
Fix the Problem With The Perfect Reputation Marketing Strategy
1. We build your reputation
We build beautiful, custom feedback pages to capture reviews and keep them in-house, and under control, until they are ready to be released on the Net. This allows you time to respond to any negative comments, rectify the situation, and turn those bad reviews into good reviews—BEFORE anyone else ever sees them. We also scour the Internet constantly to find any reviews made outside of our system, alert you to them, and help you respond appropriately.
2. We market your new reputation with effective sales strategies
We promote your new reputation through a wide variety of marketing channels to position you as the Market Leader. Some of these include:
- PPC ads
- Online Display Ads
- Video Commercials
- Direct Mail
- Your marketing collateral
- Your Website
Yes, we even post it to Pinterest! There is nobody on the planet that has built a system to syndicate to Pinterest—But we have!
We actually create eye-catching, professional graphics out of the reviews and syndicate them to Pinterest. Using Pinterest for business purposes is new, it’s innovative and no other reputation marketing company has the technology to do this
3. We manage your reputation by monitoring and engaging with it
We monitor all of the top sites so we know when someone leaves you a review and we automatically send you that actual review as an alert. We monitor the top sites, such as:
- Trip Advisor
- Merchant Circle
Do you see how different managing your reputation and marketing your reputation are from each other? Managing your reputation is important, but it’s only a fraction—a tiny slice—of what we do to help you grow your reputation and your business.
4. We help you create a culture of 5-Star Service in your business
- We educate and inspire your staff
- We provide training for your entire staff, and even have a test for them to take at the end. We then send you the test scores, and allow any employees that didn’t pass to re-study and re-take the exam
- Businesses are blown away by this commitment because no other reputation company, no other travel marketing company for that matter, goes this far to help your business succeed
With all of these strategies working together, you can create a stellar reputation, unmatched in your market, and dramatically increase your revenues!